Recruiting events are all about the booths!

If you are exhibiting at a joint seminar or other recruiting event, you want as many visitors (students and job seekers) as possible to visit your booth. In order to meet promising people you want to hire and work with, it is important to create a booth that makes visitors think, "It looks interesting" and "I want to hear more about it," in addition to the content of your explanations and the quality of your brochures. In this article, we will introduce why booth decoration is important, key points for decoration, and event supplies that can be used to decorate your booth.

Booth decoration is important for a successful event

At recruitment events, you should also put effort into decorating your booth. Below, we will introduce the importance of booth decoration and some key points to consider when decorating.

Why is booth decoration important?

Impressions tend to be influenced by visual information, and it is said that an impression of a person is formed within three seconds of meeting them. Similarly, the impression of a booth is also determined by visual information, so visitors will have some sort of impression of the booth within a short time of seeing it and decide whether or not to stop by.

In other words, in order to get visitors to visit your booth, you need to make sure they have a good impression, and booth decoration is essential for that.

Booth decoration tips

No matter how many visitors come to your booth, if there is a mismatch between the company and the visitors, you will not be able to attract talent. Also, to avoid the risk of visitors having a negative impression that "it's not what I expected," it is important to keep the following points in mind when decorating your booth.

Communicate your company's logo, photos, and corporate philosophy

You can prevent mismatches by communicating, "We are this kind of company and we deal with these products and services," and "We work based on this corporate philosophy."

Putting your company's logo or photos on the walls of your booth, or decorating them with tapestries or banners printed with your company's mission statement or catchphrase, will make it easier for visitors to understand your company. In addition, only visitors who are interested in these will visit your booth, so there is less chance of a mismatch with visitors.

Show employees their faces

Visitors are more likely to have a good impression of the faces of employees actually working there. In particular, photos that convey a smiling and fun atmosphere will attract visitors even from a distance. Decorate the walls of your booth with photos that convey the atmosphere of your company, or put up posters, etc., to convey a bright and friendly atmosphere.

Back panel that can be used to decorate your booth

Since many companies gather at recruitment events, it is important to choose event supplies to decorate the booth considering their ease of portability, setup, and removal. There are several recommended event supplies, but today we will introduce back panels.

Back panel

If your booth is large enough, installing a back panel is effective. There are several types, such as pop-ups, backboards, and Lego pop-ups, and each has its own characteristics, so choose one that suits your purpose.

For example, rounded, three-dimensional pop-ups have good color and stand out, so you can print your company logo or product photos on them to appeal to visitors. On the other hand, backboards are characterized by their square shape and are fixed with Velcro, making them easy to assemble. In addition, there are also some that allow you to freely combine units to create a highly original booth, and some that can be lit from the top or back of the screen.

Decorate your booth to make your event a success

The appearance of your booth is important for the success of your recruiting event. Use banners, tapestries, chair covers, back panels, etc. to decorate your booth in a way that conveys your company's image.

If you want to make your recruiting event a success, effectively promote your company at the event, or attract attendees who are a good fit for your company, be sure to refer to the above.